On January 8, Great Wall Motor released the production and sales data for December 2018. The data shows that Great Wall Motor's sales in December 2018 reached a new high, with a total of 133,800 new vehicles sold. So far, Great Wall Motors sold 1.053 million new vehicles in 2018, which is the third consecutive year that Great Wall Motors has exceeded the million-dollar sales mark after 2016 and 2017. Among them, Haval, WEY and Great Wall pickups won the sales champions in the SUV, China's luxury SUV and pickup truck markets with 766,100, 139,500 and 138,000 vehicles respectively. When the domestic automobile market is generally cold, Great Wall Motor uses practical actions to bring a strong warmth to the market.

Outperform the auto market, Great Wall Motors creates another million glory

In 2018, under the pressure of the overall domestic economy, the domestic auto market experienced a decline for the first time in 28 years. From January to November 2018, overall vehicle sales in China fell by 1.65%. Although the full-year data has not yet been released, according to the China Association of Automobile Manufacturers, sales in the domestic auto market will decline by 3% in 2018.

In the case of the overall cold in the auto market, Great Wall Motors has actively adjusted its strategy and has become more and more courageous since September 2018. In December 2018, Great Wall Motors sold a total of 133,800 new vehicles, a year-on-year increase of 6.5%. Among them, 4,133 vehicles were exported, a year-on-year increase of 38.6%. For the whole year of 2018, Great Wall Motor sold 1.053 million vehicles, breaking through the one million sales mark for three consecutive years. Haval, WEY and Great Wall pickups achieved 766,100, 139,500 and 138,000 vehicles respectively, becoming the sales champions in their respective market segments. The WEY brand increased by 61.39% year-on-year; Great Wall pickup increased by 15.2% year-on-year. So far, the cumulative sales of the Haval brand have exceeded 5 million; the cumulative sales of the WEY brand have exceeded 210,000; the Great Wall Pickup has maintained the No. 1 sales volume in the Chinese pickup market for 21 consecutive years; the sales of the Euler brand have been rising since its establishment, with sales exceeding 3,500.

As a leading Chinese brand, Great Wall Motors not only consolidated its leading position with excellent sales performance in 2018, but also led the upward development of Chinese brands in terms of marketing ideas, product structure and product quality. The achievement of these achievements has a very high "gold content" in the environment of the overall decline of the automobile market in 2018.

In 2018, Great Wall Motor's product structure quietly changed, and some low-end products gradually faded out of people's vision. The proportion of newly launched Haval F5, Haval F7 and WEY VV6 models gradually increased, and product prices developed to a higher range. In addition, the newly established independent new energy brand Euler has launched two products, iQ and R1, which are welcomed by the market. A large number of orders accumulated in the early stage of iQ are gradually being delivered. Since R1 started its pre-sale on November 1, the media and users have responded. warm.

In terms of marketing, Great Wall Motors became the top partner of CCTV’s 2018 FIFA World Cup broadcast with the help of the football boom set off by the 2018 World Cup in Russia, and invited international football superstar Ronaldo to be the spokesperson of the WEY brand, demonstrating Great Wall Motor’s creation of high-end brands and brand globalization. The determination to develop. The Haval brand, as the exclusive title sponsor for the third season of "Masked Singer, Guess and Guess", with the help of in-depth implantation in the program and a series of fancy marketing games carried out for this purpose, the brand’s youthful image is deeply rooted in the hearts of the people. , Once again set a new benchmark for SUV marketing and became one of the most successful marketing events in 2018, showing the brand new marketing image of Great Wall Motors.

In terms of product quality, Great Wall Motors continues to maintain its benchmark level. In the 2018 China Automotive Industry Customer Satisfaction (CACSI) evaluation organized by the China Quality Association, Great Wall Motor’s Haval and WEY brand models rely on years of deep accumulation in quality and service, Haval H6, Haval M6, WEY VV7 and WEY VV5 won the first place in multiple market segments, and won the Grand Slam at the three levels of pre-sales, after-sales and products.

Layout 2018 Great Wall Motors leads Chinese brands

If it is said that the millions of sales in 2018 allowed Great Wall Motors to continue to maintain its leading position at the product level, then, in 2018, Great Wall Motors will transform from the inside out, as well as its multi-party layout in terms of branding, external cooperation, and up and down the industrial chain. Let Great Wall Motors lead the continuous breakthrough of Chinese brands with a more open, inclusive and international image.

In August 2018, Great Wall Motors officially released the new energy independent brand-ORA. So far, Great Wall Motor has completed the overall layout of the four major brands of Haval, WEY, Euler and Great Wall Pickup. At the same time, Great Wall Motors has independently established four parts companies and built an overall business organization structure. The parts business has also begun to build a market-oriented operation organization, and began to plan market-oriented strategies and measures. In terms of travel, Great Wall Motor's Oula travel operation platform has begun to be launched. The platform is positioned as Internet + new energy travel services. The first batch of operating vehicles has been launched in Baoding, Hebei in September 2018.

In 2018, Great Wall Motor has a far-reaching layout in terms of foreign cooperation. In July 2018, Great Wall Motors and BMW signed a joint venture cooperation agreement. Both parties hold 50% of the shares to establish Light Beam Motor Co., Ltd. The two parties will jointly develop a new generation of pure electric vehicle platform. In addition to the production of BMW MINI electric vehicles, the platform will also produce their own brand electric vehicles. After the two parties signed the agreement, the cooperation project progressed rapidly. On August 13, Great Wall Motor and Zhangjiagang Municipal People's Government signed an investment agreement for a vehicle joint venture project, and Light Beam Motor officially settled in Zhangjiagang City. As the first vehicle joint venture project after the adjustment of the national joint venture equity policy, this cooperation will not only provide Great Wall Motors with a strong boost to deepen the new energy market, thereby laying a leading position in the new energy field, but also quickly completing Great Wall Motor’s Internationalization strategy conception.

Not only that, but in the field of hydrogen energy, which is called the "ultimate energy" of mankind, Great Wall Motors also makes frequent moves. In the first half of 2018, Great Wall Motors established a hydrogen energy technology center, which is fully equipped with the testing and trial production of core components of fuel cell vehicles, as well as vehicle integration and testing capabilities. In August, Great Wall Group acquired 77.04% of the shares of Shanghai Fuel Cell Vehicle Power System Co., Ltd., and successfully controlled Sunburn Power, which enabled Great Wall Motors to have the ability to deploy fuel cell drives while being cost-competitive. In October, Great Wall Motors took a stake in the world's leading German hydrogen refueling station operator H2 MOBILITY, successfully extending its "tentacles" to the field of hydrogen fuel infrastructure construction and operation.

In the field of smart cars and smart transportation, Great Wall Motors has been developing and cooperating with domestic and foreign information industry giants. In March 2018, the 5G-based autonomous remote driving technology jointly developed by Great Wall Motors, China Mobile and Huawei passed the test at the Great Wall Motors Xushui Proving Ground, and the response delay of the car reached milliseconds. In November, Great Wall Motors "National Smart Cars and Smart Transportation (Beijing-Hebei) Demonstration Zone" opened for operation. The closed test zone of this demonstration zone is the first high-speed ring road covering LTE-V2X in the country, and it is also the first in the country. Closed test area of urban road scene of 5G network. In October, Great Wall Motor and Baidu jointly promoted the research and development and application of related technologies for vehicle intelligent networking and autonomous driving, and upgraded their cooperation in the field of vehicle networking, and worked together to create a joint giant of vehicle intelligent networking and autonomous driving technology.

In 2018, Great Wall Motor's "friend circle" continued to expand. At the celebration of the 2nd anniversary of the WEY brand, the heads of the five major domestic automobile groups jointly sent congratulations. It was the first in China's automobile industry and passed on as a good talk in the automobile industry. At the same time, Great Wall Motors has launched in-depth cooperation with domestic auto companies such as BYD and BAIC. In the future, it will also work hand in hand with more Chinese brands to build the dream of a powerful automobile nation.

Looking forward to Great Wall Motors "Bright Sword" 2019

In 2018, Great Wall Motors proved its strength with millions of sales, and is planning for the future amidst changes. In 2019, the four major brands of Great Wall Motors will work together to meet the market test and fully enter the international market. At the same time, Great Wall Motor will gradually implement the previous strategic layouts one by one.

With regard to the Haval brand, on the basis that the "National God" Haval H6 continues to be the SUV sales champion, the Haval H2, Haval H4 and Haval M6 will continue to "bloom more", especially the F for the young consumer market. This series of products will continue to detonate the market with the trend of 2018. The WEY brand, which has been in existence for two years, now has 260 terminal outlets and covers 220 cities. In 2019, its sales and service channel construction will further advance in the direction of "broad, wide and deep", leading the Chinese luxury SUV market. The Euler brand has already unveiled three models. It is believed that with the release of iQ and R1 production capacity, Euler will become a dark horse in China's new energy vehicle market in 2019 and become a leader in pure electric vehicles; Great Wall pickups are firmly in the domestic pickup market While the market is crowning the "throne", it will lead the market to intelligent and networked development.

In terms of production capacity, following the Baoding, Xushui and Tianjin production bases, Great Wall Motors Chongqing Yongchuan production base project will be completed and put into production by the end of 2019. In the future, with the completion of several major projects in Zhangjiagang, Jiangsu, Rizhao, Shandong, and Pinghu, Zhejiang, Great Wall Motors will have seven vehicle production bases in the Bohai Rim Economic Zone, the Yangtze River Delta Economic Zone and the Southwest Region, covering SUVs, pickups and new energy product.

In 2019, Great Wall Motor's global development will also enter a new climax. Up to now, Great Wall Motors has focused on 19 markets around the world, covering Asia, Africa, Europe, America and Oceania. Great Wall Motor's first overseas modern manufacturing plant with four major technologies built by a Chinese car company in the Russian Tula region will be put into production in 2019. After being completed and put into production, the products will not only face the Russian market, but will also become the "bridgehead" for Great Wall Motors to "enter" the European market.

At present, Great Wall Motors has successively established overseas R&D centers in Japan, the United States, Germany, India, Austria, and South Korea, and has built a R&D layout with Baoding headquarters as the core, covering Europe, Asia, and North America, bringing together hundreds of top automotive engineers around the world , Designers and IT experts, formed a global independent R&D team. In the R&D center in Munich, Germany, and the Hydrogen Energy Innovation Center in Baoding, Great Wall Motors has assembled a world-class hydrogen energy technology R&D team of 600 people. By 2022, Great Wall Motors will launch its first hydrogen fuel cell mass production model, leading the development of the global hydrogen energy industry.

In the future, Great Wall Motors will invest 30 billion yuan to build a global R&D system and form a leading edge in active and passive safety technology, intelligent interconnection, and autonomous driving.

The strong Hengqiang, as a leading Chinese brand, Great Wall Motors was not afraid of the "wind and snow" in the "winter of the auto market" in 2018, and proved the rise of Chinese brands with millions of sales. This achievement has greatly boosted the overall morale of Chinese auto brands in the current environment. At the same time, Great Wall Motor is planning for future development through a series of changes and layouts, leading the collective breakthrough of Chinese brands. In 2019, what kind of surprises Great Wall Motors will bring to people, let us wait and see.

Source: Great Wall Motors official website